Focus Group Discussions

A qualitative method to freely and spontaneously discuss opinions within a (mostly homogenous) group.

A group discussion is a discussion about a set topic within a group of several respondents under the supervision and guidance of a qualified moderator.

We offer you:

  • Classic group discussions / focus groups
  • Online group discussions (chat)
  • Discussions in online communities (forums)
  • Mini group discussions

The group discussion is specifically suitable to discuss collectively advertisings, texts, products, or services under group dynamic aspects. The resulting insights allow to work out sales arguments for focused target groups, as well as to explore the motivation of the aimed target group.

Of course we will not only offer you the qualified moderation of the group, but we will also take care of the recruitment of the discussion participants, done in consideration of all relevant target group criteria. Afterwards we will of course also discuss with you the evaluation of the gained results.

Use our experience as an international market research company and request our expertise today. Contact us for more information and to request a quotation.


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