Precise capturing of individual opinions
This survey method is a personal interview, where the respondent faces the interviewer (face-to-face). This method allows quantitative as well as qualitative explorations.
The advantages of the face-to-face methodology at one glance:
- Interviews with longer durations can be held
- In-depth capturing of individual opinions
- No influence by other respondents (compared to group discussions)
- Full questionnaires as well as exploratory questionnaires are usable
- Free choice of “interview location” (test studio, street, point of sale, work place, home, etc.)
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