Diary study

The diary study follows the respondent’s behaviors over a longer period of time, and can be done either online or offline.

Respondent note down in a standardized form their behaviors, observations and experiences on a regular basis during a pre-defined period of time. This allows the documentation and decryption of consumer behavior. This methodology is suitable e.g. for observing media usage or purchasing behavior.

Use our experience as an international market research company and request our expertise today. Contact us for more information and to request a quotation.