Methodologies
Online Survey
Allows global surveys & generates results in real-time
New technologies such as the internet offer methodological development also for market research.
Nowadays computer-aided methodologies do already offer good alternatives over telephone, mail or personal interviews.
The online survey is also aimed at generating information from a respondent about a specific product or service, and is therefore specifically suitable for the survey of quantitative data.
However, collecting qualitative data is also possible, by utilizing so-called chat forums.
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