Product test of the automotive industry

In a car clinic test vehicles are presented to respondents in the test studio, or also called hall. Besides the prototypes that are tested, competitor vehicles are also presented to the respondents. Following the presentation, detailed interviews with the respondents are conducted.

Usually the car clinic examines:

• Image
• Design
• Materials
• Acceptance of new car models
• Purchase motivation of target group

The so-called dynamic test evaluates also the driving characteristics of a prototype. The “Car Interior Clinic” does also evaluate the interior of a vehicle, including all the accessory components. Obviously all test persons are obligated to maintain all information seen and heard confidential, in order to avoid any leakage of information prior to market introduction.

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