Methodologies
Studio Test
The studio test is specifically suitable when respondents need to be interviewed under controlled test conditions; for example for:
- Packaging tests
- Degustation
- Advertising concept evaluation based on visual materials
- Realistic presentation of test material
- Or when the use of specific products needs to be observed
The special characteristic of the studio test is that each respondent is individually accompanied and interviewed during each test, allowing the precise recording of results.
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