App Usability Test

As a market research company based in Montenegro we refer to the simple way of using an app.

Smartphones are usually used while being on the move, which involves a lower level of attention, since many environmental factors distract the user. Therefore, this leads to “special” requirements that need to be considered. If the usability of an app is not satisfactory, the app is usually removed immediately again, in order not to waste the limited space on the smartphone.

With millions of apps on the market, thus the consumer needs to decide for a very limited number of apps, since he does not have unlimited storage available on his device. Our App-Usability-Test helps your app to be one of the few chosen ones on the smartphones of your target group.

We observe users handling their apps through guideline based interviews and deduce existing issues with the handling of apps.

Potential interview techniques we utilize are:

• Shadowing
• Think-aloud

We help you to early identify potential weaknesses of app usability.

Use our experience as an international market research company and request our expertise today. Contact us for more information and to request a quotation.